Source: https://countercurrents.org/2025/01/driving-hindutva-and-culture-of-commodification-of-identity/Date of Publication: 2025-01-05
Name of Publication: Countercurrents
Abstract
The article critiques Hindutva ideology, emphasizing its association with identity commodification. It argues that cultural symbols and religious practices are repurposed for political gain. The piece highlights the socio-political impact on secularism and pluralistic identity, suggesting an erosion of democratic values.
Sentiment
| Sentiment | Score | Analysis |
| India | | The article frames India as moving toward exclusivist identity politics under Hindutva influences, diminishing secularism. |
| Hindu | | Hindu cultural expressions are portrayed as tools for political mobilization rather than authentic religious practices. |
| Hindutva | | The article strongly criticizes Hindutva as a commodifying force, aligning it with aggressive nationalism and divisiveness. |
Bias Analysis
| Bias | Score | Analysis |
| Language | | The article frames India as moving toward exclusivist identity politics under Hindutva influences, diminishing secularism. |
| Source | | The piece references general critiques without balancing perspectives from proponents of Hindutva. |
| Repersentation | | Hindutva is depicted as uniformly detrimental without acknowledging its self-defined cultural or social missions. |
| Mischaracterization | | The narrative attributes monolithic intentions to Hindutva, ignoring its internal diversity and ideological range. |
Intent Analysis
| Intent | Score | Analysis |
| Informative | 3 | |
| Persuasive | 5 | |
| Narrative | 3 | |
| Expressive | 4 | |
| Directive | 2 | |
Emotions Analysis
| Emotions | Score | Analysis |
| Outrage | 5 | |
| Empathy | 3 | |
| Shock | 4 | |
| Hope | 0 | |
| Fear | 0 | |
| Neutral | 2 | |
Notes:
The article exhibits strong anti-Hindutva sentiment, with biases in language and representation reflecting a negative stance. The persuasive tone dominates, seeking to influence readers’ perceptions of Hindutva as culturally commodifying.
